Meet the Team: Mark Barton, Director of Sales and Marketing

Mark Barton

Name: Mark Barton

Position: Director of Sales and Marketing

How long have you been working at MBF Bioscience?: 7.5 years

What do you do?: My responsibilities are primarily to manage all of our sales and marketing efforts. I work together with every department, and every day is something different.  I work with customers to help them make the most of their research budgets when they need new equipment for their lab; I work with our software development team to help decide what new features we want to add to our products; I work with our marketing team to help find new ways for our customers to learn about our products and services; I work with our operations team to make sure new orders are processed, delivered and installed on time, and I’m here to support our sales team and make sure they have all of the most up-to-date information. I also work with the management team to plan for the future and make sure we’re all on the same page. I learn something new every day.

What are you working on right now? This past year we implemented a new CRM (customer relationship management) system and phase II will be starting in 2013 so we are planning for that.  We also updated our website in 2012 and continue to add new content. We’re always looking for new products to integrate with our software and constantly testing them to make sure they meet our expectations. We’ll be adding some new hardware to our list of supported products and have some new reseller agreements so we can offer these to our customers as complete turn-key solutions.

What are some of the highlights MBF is working on for 2013? The Neuroscience Conference is the biggest event of the year for Sales and Marketing and we invested in a new booth design in 2012.  We were very pleased with how well it helped us communicate with our customers at the 2012 meeting in New Orleans and now it’s time to plan for San Diego. Two products we released in the last two years, Biolucida Cloud and WormLab, have both been very well received and we look forward to making these even better in 2013.

What new things has the company been involved with lately? We opened an office in Brazil (MBF Bioscience – South America). Dr. Jose Maldonado worked with us for several years here in Vermont and moved to Brazil to help us support our customers in South America, Mexico and also Africa. In terms of our new products, we have some exciting things on the horizon: this year we plan to attend a trade show for researchers that work with C. elegans to show our new WormLab software. Also, our development team is putting a lot of time and energy into Biolucida Cloud right now and it really shows.  We’re very excited about all of the feedback we have been receiving from our customers. Our new Biolucida Cloud product manager is very focused on helping us launch this exciting new technology.
How do you spend your free time? I love to be active so I spend a lot of time outdoors with my family. In the warmer weather I run, hike, kayak, and go mountain biking, and in the cooler weather I go cross-country skiing with my wife, or alpine skiing or snowboarding with my daughters. My wife and I like to stay fit. We have practiced martial arts together for the last 13 years; we ran our first Spartan Beast obstacle course race at the Killington Ski Resort in September (14 miles, 6,000 feet of vertical climbing, and 30 obstacles to challenge us), and in  December, we dressed in Santa Claus suits (along with 2,000 other “Santas”) and ran a 5k in Burlington to raise money for a summer camp for children with cancer.  It was a lot of fun and a great cause.
What was the last vacation you took? This past April I went to Sanibel-Captiva islands in Florida with my family and we made a quick visit to some theme parks along the way. Lots of fun in the sun and relaxing on the beach.

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